✦ Case Study — The Chillin Van
From 20 to a 100+/month pace of confirmed bookings, in 6 weeks.
How The Chillin Van got there — by fixing the structure, not just the budget.
Mobile ice cream events — New Jersey & the NYC metro area
20 100+
Confirmed bookings — monthly pace
6weeks
In 6 weeks
$300 $1,000
Ad spend rose only from $300 to $1,000
01 / THE CHALLENGE
Strong Demand.
One Piece of the Puzzle, Working Alone.
The Chillin Van serves private events, corporate gatherings, and school functions across NJ and the NYC metro. Despite strong demand and great reviews, the business ran almost entirely on word-of-mouth — about 20 confirmed bookings a month.
The problem was never demand. It was that nothing existed to capture and convert it.
Ads were running — but sending traffic into an experience that couldn't convert. No brand, no booking flow, no follow-up. So instead of spending more on ads, we rebuilt the structure.
02 / WHAT WE BUILT, THEN RAN
First the Foundation.
Then the Growth.
Phase 01 — The build
Cohesive brand. Built to stand out instantly and become recognizable across the local market.
High-converting website. A frictionless booking flow.
CRM & automation. Every inquiry captured and followed up automatically by email and SMS — confirmations, reminders, post-event promotions.
Phase 02 — The run, all three fronts
Discovery: a structured content strategy and paid ads rebuilt as one funnel, with consistent messaging at every touchpoint.
High-value accounts: outbound campaigns to schools, corporate offices, and summer camps — a new booking channel.
Repeat revenue: email and SMS bringing past clients back and turning one-time events into recurring ones.
03 / CONTENT STRATEGY
Every Post Had a Job
Instead of random posts, every piece served a purpose.
Get noticed: grab attention and become a familiar name in the local market.
Show the experience: explain the event types and show what it's like.
Make booking easy: build trust and give people a clear way to book directly.
04 / THE RESULTS
Within Six Weeks, the Results Were Clear
From 20 to a 100+/month pace of confirmed bookings, in 6 weeks · five times the booking rate
From 20 confirmed bookings a month to a 100+ per month pace — in 6 weeks. Ad spend rose only from $300 to $1,000. That's five times the booking rate the business started at, and the structure did the work, not the budget.
Instead of relying on word of mouth alone, new bookings came in on three fronts, and email and SMS brought past clients back. One client's result, not a promise.
All the pieces, working as one calendar.
See If Your Business Qualifies
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First, a 2-minute booking audit. You get your diagnosis, then you pick a time.
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